Spotify is a music streaming service that allows users to create and share playlists. The "Fans Also Like" feature is a section that appears on the artist profile where it shows other artists that listeners might be interested in.
This section is based on Spotify's algorithm and how listeners interact with the app to generate suggestions.
The "Fans Also Like" section can be very helpful for promoting new music, but it can also lead to disastrous promotions if not used correctly. In order to avoid disaster, there are some steps you should take when using this feature:
Think about your target audience
Make sure you have enough content
Create a playlist with all of the songs you want people to listen to
Introduction: The Importance of Getting the Right "Fans Also Like" on Spotify
The “Fans also like” feature is created automatically by Spotify. so if you don’t see it on your artist profile, don’t worry. by the time you get enough data into Spotify’s algorithm machine, it will start showing this section to your fans. The more the listener likes an artist, the more likely they are to be recommended other artists that are similar to the one they just listened to.
The importance of this feature is that it helps listeners find new music and artists that they might not have found otherwise.
It also allows listeners to find new music as well as stay connected with their favorite artist's new releases.
Most importantly, it works both ways, the same way that it shows other artists in your profile, it will show you in other artists’ profiles and that’s a very good way to gain new fans.
How it could all go wrong?
Spotify is a great music streaming service. It has a lot of features and it's easy to use. But it can also make mistakes when it comes to finding similar artists for you. If you don't use the right promotion tool, Spotify will make a mistake on your similar artist.
The "fans also like" section is what Spotify uses to find other artists that are similar to the one you're listening to. If you don't use the right promotion tool, Spotify will show the wrong artists in that section - which means more work for you! Fixing a wrong "fans also like" will take more time than creating it.
Remember that Spotify only starts to recognize your music based on the people who are listening to it. so if you get your music on a very popular playlist that is not actually very close to your music, your “fans also like” will show artists that are not very close to you.
It is very important to target the right audience when you are promoting your music, the wrong audience, not only will not interact with your music as much but also will ruin the Spotify algorithm for your artist profile and music resulting in less automatic and radio features.
Your data off Spotify matters
Spotify searches for you and your music on blogs and social media too. so anything related to your music on the internet can be effective in featuring your music on Spotify's automatic playlists.
To be honest, the data from Spotify has a lot less effective than the data on it, but still, you should have a full release strategy and think about everything.
For example, if you just bring lots of traffic through Facebook ads to your profile without filtering the targeted audience first, it will eventually have a negative effect on your presence on Spotify.
Conclusion
Just featuring on big playlists or spending lots of money on ads and traffics are not enough for success. you need to know your audience and target them. when everything is in harmony, not only Spotify, but all of the other streaming platforms will start to recognize your music in its right genre and style and start to recommend it to their audience. Remember, all of the streaming platforms are trying to bring new music from new artists to their users, so if you have the right data, their algorithms are programmed to put your music out there in front of your audience.